ANALYSIS: Why Andreas Seidl chose to reunite with James Key as Sauber prepare for Audi transition

Andreas Seidl has so far succeeded in his goal of keeping a low profile since he joined Sauber Motorsport as their CEO.
The former McLaren chief came onboard at the start of January and has been tasked with readying the Swiss team (currently racing under the Alfa Romeo F1 Team brand) to become Audi’s works operation in 2026.
READ MORE: Alfa Romeo announce shake-up as James Key takes over Technical Director role

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