Formula 1 launches new website and personalised mobile app

Formula 1 has relaunched its official website and app to make them easier to navigate and enable fans to personalise their mobile experience

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If you've visited Formula1.com before, you've likely already noticed that we've updated our official website and app, enabling fans to personalise their mobile experience and making both platforms easier to navigate. If you're a first time visitor – welcome!

Within the innovative, updated F1 mobile app, fans can now curate their experience by selecting multiple drivers and teams for detailed tracking during sessions, as well as following their overall performance across the season. You can download the app from the iOS or Android stores.  

The redesigned homepage promotes both short-form and long-form video content and introduces new formats such as mobile-first stories and vertical video, which provide a more modern and familiar user experience and integrate best practices from across social platforms and digital entertainment products.

Both redesigned platforms will also showcase content from F1 TV for fans who want to watch premium live and on-demand action, as well as key telemetry and data points from the embedded Live Timing subscription service.

The ultimate Formula 1 companions, the official app and website were tested with F1 fans throughout development, ensuring their requests were prioritised alongside all of the other enhancements.

Accessibility was an important element, with video overlays enabling fans to watch content with or without sound, while the adaptive font sizes and light/dark modes ensure content is available to the widest possible audience.

The changes initially focus on improved content discovery across breaking news, race and technical analysis, event and location information, along with the much-loved F1 Fantasy and F1 Predict games, where fans can test their smarts against each other.

Future phases are planned for the addition of a wider range of exciting content themes, as well as an enhanced F1 Unlocked membership offering.

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